AURFY

For brands large and small this is perhaps one of the most exciting times to be in retail.  There are literally (no, not figuratively) hundreds of millions of consumers in China with purchasing power and a thirst for global brands.  Ten years ago, reaching these consum...

THE MARKETPLACES:

By almost any metric, from mobile phone penetration to the automotive industry, China’s consumer market moves fast.  But perhaps nowhere have Chinese consumers moved faster than the transition from purchasing at brick and mortar retail stores to eCom...

The first question to ask: 'How can I get paid?"

As brands look to tap China’s enormous consumer market, they are faced with many daunting questions:

• How do I build my brand?

• How do I reach my target audience?

• What about logistics?

• Do I need a Chines...

While here in the US, inquiring as to the cost of anything is generally considered bad form at best, and often more like downright impolite, this is not the case in China.  The question "How much did you pay?" or “多少钱?” is commonly asked.  It doesn't really matter what...

Why Chinese consumers look abroad for products, Value vs. Price.

As Chinese shoppers have grown wealthier since the “Reform and Opening” of the early 1980’s, purchasing behavior has changed dramatically along with tastes and preferences.  However, one thing has remaine...