By almost any metric, from mobile phone penetration to the automotive industry, China’s consumer market moves fast. But perhaps nowhere have Chinese consumers moved faster than the transition from purchasing at brick and mortar retail stores to eCom...
While here in the US, inquiring as to the cost of anything is generally considered bad form at best, and often more like downright impolite, this is not the case in China. The question "How much did you pay?" or “多少钱?” is commonly asked. It doesn't really matter what...
Why Chinese consumers look abroad for products, Value vs. Price.
As Chinese shoppers have grown wealthier since the “Reform and Opening” of the early 1980’s, purchasing behavior has changed dramatically along with tastes and preferences. However, one thing has remaine...
For eCommerce and marketing professionals looking at web traffic and trying to figure out where the opportunity lies, it is likely you are underestimating your Chinese consumer base.
First, a couple of questions all eCommerce storefronts should ask:
Why you may be underestimating your Chinese consumer base.
May 1, 2015
For eCommerce and marketing professionals looking at web traffic and trying to figure out where the opportunity lies, it is likely you are underestima...
